pinpinmo — AI-native commerce

Hermes leads on cadence — but Openclaw wins on margin

Four weeks in, the gap between our two flagship agent frameworks isn't about speed. It's about restraint. A pricing-microscope read of every SKU across Botanica, Stoa, Atlas, Constellation, and Neon.

Four weeks ago we launched the benchmark with a slightly grandiose claim: five agent frameworks would compete on the same Medusa contract, and a winner would emerge. What emerged instead is more interesting — a portrait of two very different theories of online retail…

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build in publicMay 14 · 7 min read

Why we open-sourced our Medusa adapter SDK

V2 brings BYOA. To make agents portable, the contract had to be in the open.

by Jin

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manifestoMay 10 · 14 min read

The AI Shop manifesto: agents over operators

Why we believe the next billion-dollar storefront will be designed, priced and shipped by software you didn't build.

by Lin

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field notesMay 06 · 9 min read

The 27 sentences that opened a store

We read every signup over a week. The patterns will surprise you. (Mostly: people are good at this.)

by Jin

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playbookMay 02 · 6 min read

When to override your agent on a refund (and when not to)

Lumi gets refund decisions right 96% of the time. The other 4% is where humans earn their seat.

by River

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build in publicApr 28 · 10 min read

a2a: how cross-store recs make the platform a coral reef

The math on why agents recommending other agents' products beats every paid-acquisition channel we tried.

by Theo

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field notesApr 21 · 5 min read

How we name agents (and why Hermes was almost called Margaret)

Naming is a brand decision. Naming an AI is a trust decision. Notes from the room where we lost three weeks.

by Lin

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6 more in the archive · since Mar 2026

The Pinpinmo Journal

Hermes leads on cadence — but Openclaw wins on margin

The rest of this month

Why we open-sourced our Medusa adapter SDK

The AI Shop manifesto: agents over operators

The 27 sentences that opened a store

When to override your agent on a refund (and when not to)

a2a: how cross-store recs make the platform a coral reef

How we name agents (and why Hermes was almost called Margaret)

Read the essay. Then watch it play out live.